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@handles #everywhere

by C. Ross Jam on January 13, 2012

I’ve become mildly amused by the penetration of Twitter usage throughout mainstream media. To my eye there’s been an especially urgent burst in the sports world. ESPN has gone overboard with @ handles for every on-air personality, a # hashtag for every show, and constant urges for viewers to participate.

Then there’s Shaq on TNT.

Oddly in social networking (Twitter, Facebook, Google+) it feels like search circa 1995. There’s a solid technology baseline but disruption seems right around the corner.

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