Okay, I learned a lot from this post, Starting a Django Project the Right Way:
One of the things I wish I had known when starting my Django project for IllestRhyme was “How do I start a real Django project”. As in, one that’s actually going to be used and developed more, not the toy project from the (admittedly execellent) Django documentation.
Having just gone through this process again for my new site, I wanted to share the knowledge I’ve gained about how to properly start a project in Django.
In addition, the comments are well worth reading.